10 Ways To Get More Window Replacement Leads

You’re in the competitive world of window replacement, and you’re looking for those golden leads that’ll keep your calendar booked and your revenue flowing.  Advertising on Google is super expensive so how do you get the phones ringing without blowing the budget? Don’t worry; you’re in the right place.

Here’s a list of 10 techniques guaranteed to rev up your lead generation game.

1. Dial into Customer Referrals

There’s no better salesperson for your business than a happy customer. So, why not make the most of this? Encourage your satisfied clients to refer you to their friends and family. For each successful referral, offer them a kickback—a gift card to a local restaurant or a discount on their next purchase. Make it fun, perhaps via a ‘Refer & Win’ campaign, turning the entire process into a win-win situation.

Tie it into several email marketing campaigns otherwise known as “drip campaigns” where the first email might be a soft ask along with the offer, then make a few more “reminders” to the same audience. Most window companies (your competition) isn’t doing this enough and is scared to send “too many emails” even though they’ve been proven to work!

2. Leverage Before and After Photos

You’ve probably heard the phrase, “seeing is believing,” right? Snap pictures of that old, rickety window and then capture the sleek, new one you’ve just installed. Display these visual testimonials on your website and social media channels to instantly build credibility and pique interest.

A picture says a thousand words…don’t make the mistake of showing your potential clients the value and impact of your work. Nothing says “Wow” like showing the before photo of a nasty, rotten window then the new, beautiful double hung you’ve just expertly installed.

Make a section on your homepage called “Recent Window Projects” and display these before and after photos. It’ll get the phone ringing.

3. Develop Local Partnerships

Time to be a good neighbor! Forge alliances with local home improvement stores, real estate agencies, or even interior designers. You promote their business, they promote yours; it’s reciprocal marketing at its finest. You can run joint promotions or even sponsor local events together.

This is sometimes harder than it sounds but is totally worth it! Not only will a reciprocal partnership benefit your window company, but it will also lead to a HUGE SEO benefit – links! Make sure that you get a link from your partner’s website coming back to yours.

Speaking of local partnerships, how about all those events you’ve sponsored? Make sure to get a link to your website with each one moving forward. Not enough window replacement companies do this.

4. Master Google My Business

The digital real estate on Google My Business is prime territory for local businesses. Keep your profile updated with the latest contact info, project pictures, and customer reviews. Post regularly to showcase your recent work and offerings. A proactive Google My Business profile brings you right into the local search spotlight.

The “Holy Trinity” of Google Business Profiles is quantity of reviews, quality of reviews and optimization of the profile itself with the right keywords. Hire a reputable SEO agency to take care of this for you – it’s not enough anymore to “set it and forget it” since there are many factors involved.

5. Upgrade Your Website

Your website is the online storefront of your business. If it’s hard to navigate or looks outdated, potential customers may think the same of your service. Invest in a professional, responsive website that clearly communicates what you offer, backed by stunning visuals and persuasive copy.

We see so many great businesses running SUPER outdated websites that are slow-loading and can’t rank in Google. You absolutely need a responsive, fast and simple yet effective website to compete in 2024 and beyond.

6. Craft Seasonal Deals

Every season presents a new set of challenges and opportunities for homeowners. Create limited-time offers targeted towards the needs of the season—think ‘winter-proof your home with double-pane windows’ during the colder months or ‘get your home summer-ready with our UV-resistant windows’ as the sun starts shining.

Everyone loves an offer. You can play around with the numbers but don’t miss out on offering a sale on a negotiable-priced product like most window companies offer.

7. The Power of Reviews

Ever read a 5-star review and immediately felt like clicking ‘Buy Now’? That’s the power you want to harness. Encourage satisfied customers to write positive reviews online, and display these testimonials prominently on your website and social media.

Again, email marketing makes an appearance here. Your top competitors are using it to automate their reviews. You’ve put in the work, installed an effective product, now don’t lose out on future sales by neglecting to ASK your client for a review.

8. Make Your Social Media Game Strong

Don’t underestimate the power of a solid social media presence. Whether it’s Facebook, Instagram, Twitter, or LinkedIn, find where your audience hangs out and meet them there. Share useful content, run targeted ad campaigns, and engage with your followers to turn them into leads.

Please, please, please DO NOT make your Facebook or Instagram page look like an advertisement. Hire a great content marketing company to create content for your site so that you can provide value with a little bit of promotion sprinkled in to your social posts. You’ll lose traction fast if all you ever post is deals.

9. Send Out Newsletters

Don’t let your leads grow cold. Stay in the minds of your potential customers by regularly updating them on your latest projects, offers, or industry news. Offer valuable insights and tips on window maintenance in your newsletter, making sure each mail adds value and reminds them why you are their go-to for window replacement needs.

Let your content marketing strategy shine here, send your previous clients helpful content and add a bit of promotion. Don’t be afraid to send lots of emails, those who are turned off by a higher volume of emails aren’t interested anyways. So why not shoot your shot while you have it?

10. Fine-Tune Your Local SEO

Last but not least, make sure people find you when they go looking. Use relevant keywords that locals might use to find window replacement services. Regularly update your blog with content that addresses common issues people in your area face with their windows, and you’ll climb up those search rankings in no time.

This is where great content marketing comes in. Aside from optimizing your web pages for window-related keywords, add a great article base to your site that targets more keyword phrases people interested in window replacement are searching for. Believe us, you won’t run out of ideas!

Let’s Make Your Phone Ring

So there you have it, 10 actionable strategies to get those leads flowing in. What’s important is not just to attract new customers, but to build a lasting relationship that turns one-time clients into lifelong fans.

Zenith Marketing is a digital agency built to add value and help supercharge your business. We can handle all the concepts detailed in this article and help you understand your potential clients better – leading to more phone calls, more form fills and more window replacement business. Book a free demo to see what we can offer your window replacement company.